Stay active in your community: Associate your brand with doing good
People will remember brands for their acts of kindness in a time of crisis, especially if done with authenticity, generosity and compassion. Donating food, providing free products for medical personnel or continuing to pay employees while a company’s doors are closed are a few examples of doing good. Consumers will likely remember how Ford, GE, and 3M partnered to repurpose manufacturing capacity and put people back to work making respirators and ventilators to fight coronavirus. However, you need to show that your contributions are not solely for commercial benefit but for the good of your community.